Goal: awareness & demand gen — get more eyes on Honcho and Plastic Labs.
Signals: impressions, content engagement, inbound signups.
Tools: Google Ads, Facebook Ads, content (Gamma, LinkedIn, Twitter/X, Substack), events. See the tech stack.
Marketing generates the awareness and demand that feeds both the PLG and SLG motions downstream.
See Events for the calendar of events we’re attending and hosting, and Used By for named developers by employer who have a Honcho account — tiered by how far they actually got, for logo walls and outbound proof.
Projects
| Project | Owner | Linear |
|---|---|---|
| AEO Content Engine | Courtland | GRW |
| Summer Influencer Marketing | Courtland | GRW |
| Paid Ads & Attribution | Vamshi | GRW |