The tools each motion runs on. For the motions, see Growth.
| Name | Description | Motion |
|---|
| Monaco | CRM and pipeline system of record: named opportunities, pipeline value, and deal progression through the sales motion. See the PoC process in SLG. | SLG |
| PostHog | Analytics source of truth for the GTM scorecard (AARRR / Pirate metrics) and other dashboards e.g. marketing. Also runs email campaigns | PLG, Marketing |
| Clay | Not in use yet. Company and contact research/enrichment feeding the PLG funnel and outreach. | PLG |
| Granola | AI meeting notes for internal calls, user calls, and discovery/sales calls; feeds pipeline hygiene in Monaco. | SLG, PLG |
| Cal.com | Meeting scheduling for inbound and sales calls; wired to PostHog/Monaco via the CRM-sync automations. | SLG, PLG |
| Gamma | Agentic slide builder (Google Slides / PowerPoint-style). Internal meeting decks today; customer / product decks in the future. | — |
Repos
| Name | Description | Motion |
|---|
| Tangela | Internal growth tooling that powers multiple growth motions — mostly PLG today. | PLG |
- Attio → replaced by Monaco (CRM / pipeline).
- Loops → split into Resend (transactional / maintenance from engineering side) + PostHog (email workflow campaigns).