Welcome to the Growth/Go-to-Market wiki!
Learn about how we operate, our workstreams, and our market positioning.
Work is tracked in the Growth initiative in Linear. Learn more about how we use Linear in Ops.
Operations
- Meeting & PM — how we run our meetings and manage projects in Linear
- Growth Stack — the tools behind each motion
- Success Metrics — internal operating and success metrics aka KPIs
Motions
Growth has three motions following a typical funnel:
| Motion | Funnel | Purpose |
|---|---|---|
| Marketing | Top | Awareness & demand gen |
| PLG | Mid | Activation, adoption & retention |
| SLG | Bottom | Revenue & referral; direct/channel/partnership deals |
Market Analysis
Despite the title, we don’t yet have a TAM analysis
- Pricing — how we price Honcho
- Competitors — the competitive landscape and competitor pricing
- Honcho in Space - Neocloud distribution bet