Goal: activation & retention — get self-serve signups to first value fast, and keep them.
Signals: API call rate, activation, spend acceleration, churn triggers.
Tools: PostHog (analytics + lifecycle email), Clay (enrichment). See the tech stack and scorecard.
Projects
| Project | Owner | Linear |
|---|---|---|
| Onboarding & Activation | Lily | GRW |
| Lifecycle Emails & CRM Sync | Lily | GRW |
| Startup Program | Lily | GRW |